![]() ![]() ![]() How Does Pinterest Work If I Have a Business Account? These signals you give to Pinterest also allow it to show you “picked for you” Pins it thinks you may like.Ĭlick the big red “Save” button to add the Pin to one of your Boards. So, their Pins will start to appear in your home feed. When you follow a Profile or a Board on Pinterest, you’re telling Pinterest you want to see more of that. How Does Pinterest Work When I Follow People or Boards on Pinterest? Saved Pins (Pins from other people’s sites).The profile description and website URL also appear prominently on your profile.Your first and last (optional) name or business name: appears in bold letters at the top of your profile.Your username: appears as the words after when you go to your profile.Some of the information that appears publicly include: Your Pinterest Profile holds all your Boards, your Pins, and all your settings. The difference between Boards and Pins on Pinterest They’re perfect for planning surprise parties, sharing research, or for any other “just between us” purpose!Ī Pinterest Profile can hold up to 500 Boards – though it’s hard to imagine how anyone would keep track of that many Boards! Secret Boards and the Pins on them are visible only to you and anyone with whom you share the Board. Not sure which outfit is best for your high school reunion? Your BFF can chime in and even add her own Pins as suggestions. They’re useful for collaborating and getting feedback from friends, business partners, clients, and family. Shared boards are commonly called “group” Boards. A shared or “group” Board allows other Pinterest users to add Pins to the Board. Pinterest Boards are always owned by one Pinner, but they can be shared. Pinterest Boards give you a way to organize ideas.įor example, you might create Boards to organize ideas about a bathroom remodeling project, a vacation or trip you are planning, books you want to read, or recipes you want to try. If they click again, they will be taken to the link associated with the Pin – usually a blog post or product page with more information than can be included on the Pin. Your Pins can be saved to other Boards owned by other Pinners.Ī Pinterest Board is a collection of individual Pins. When someone clicks on a Pin, it will enlarge to show the full image and description. While some well-known brands are having great success with their Pinterest marketing, 97% of all searches are unbranded – meaning even a relative unknown can be discovered by new customers who are ready to buy!Ī Pin is a visual representation of a product or idea which someone saves for later use on a Pinterest Board. There’s no reason to feel like you’re too late to the game, either. When you and others share Pins that link to your website content, you’re adding more and more opportunities for people to find you and come to your website. Pinterest is the number two driver of social traffic to websites. Connect a Pinterest catalog that pulls from your product feed and apply for Verified Merchant Status for even better exposure for your products. Product Pins allow Pinners to see your updated product inventory right on Pinterest. With 75% of all the content on Pinterest coming from brands, people are very open to branded content as long as it is useful and attractive. What all this early planning means for marketers is that their products and services can become an option for consideration very early on in the buying process. People save and click on Pins up to 90 days before they are ready to act. How Does Pinterest Work for Marketers, Businesses, E-commerce, and Bloggers? Instagram is about presenting your best self to the world. Pinterest is for inspiration to transform yourself into the best version of you. It’s different from truly “social” networks where people share information and images about themselves and their personal or professional lives.įacebook and Instagram are about presenting the best version of you to the world. Pinning is typically a solitary activity where Pinners browse and save ideas and products that will help them improve the quality of their lives, their work, health, and even their wardrobe or hairstyle! People use Pinterest to save ideas, products, to collaborate with friends, and to bookmark things to read later. How Does Pinterest Work for Users (Pinners)? ![]()
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